{"title":"FAN FAVORITES","description":"","products":[{"product_id":"2025-loteria-event-tee","title":"2025 LOTERIA EVENT TEE","description":"\u003cp\u003eAvailable in Natural. Screen Printed on Staple Tee.\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW 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Screen Printed on Wo's Maple Faded Tee.\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca rel=\"noopener\" href=\"https:\/\/ascolour.com\/\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"XSmall","offer_id":44139066392767,"sku":"SX25L01-XS","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":44081036689599,"sku":"SX25L01-S","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":44081036361919,"sku":"SX25L01-M","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":44081036394687,"sku":"SX25L01-L","price":36.0,"currency_code":"USD","in_stock":false},{"title":"XLarge","offer_id":44081036427455,"sku":"SX25L01-XL","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/armadillowomens_441781f6-59c0-41be-a2c7-ac6a0fd33ed6.jpg?v=1740167583"},{"product_id":"mixtape-ladies-tee-preorder","title":"MIXTAPE LADIES TEE","description":"\u003cp\u003eAvailable in Orchid. \u003cmeta charset=\"utf-8\"\u003eScreen Printed on Martina Crop Tee.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"XSmall","offer_id":44081050386623,"sku":"SX25L02-XS","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Small","offer_id":44081041047743,"sku":"SX25L02-S","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44081041080511,"sku":"SX25L02-M","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44081041113279,"sku":"SX25L02-L","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":44081041146047,"sku":"SX25L02-XL","price":36.0,"currency_code":"USD","in_stock":true},{"title":"2XLarge","offer_id":44081041539263,"sku":"SX25L02-2XL","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/mixtapewomens.jpg?v=1740168222"},{"product_id":"signature-ladies-crop-tank-preorder","title":"SIGNATURE LADIES CROP TANK","description":"\u003cp\u003eAvailable in Ecru. 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font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(0, 0, 0);\"\u003eLow profile - six panel cap, curved peak.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; color: rgb(0, 0, 0);\"\u003eAdjustable fastener with metal clasp, tonal under-peak lining, washed finish with a worn look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; color: rgb(0, 0, 0);\"\u003eOne size fits all.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081442259135,"sku":"SX25H03-BLU","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/DADHATMIDNIGHT.jpg?v=1740189995"},{"product_id":"label-runners-cap-preorder","title":"LABEL RUNNERS CAP","description":"\u003cp\u003eAvailable in Coal\/Black. \u003cspan\u003eEmbroidered Tag on Finn Two Tone Cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLow profile - five panel cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast panels, quick dry fabric, adjustable plastic fastener with elastic straps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081443831999,"sku":"SX25H04","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/labelhat.jpg?v=1742320381"},{"product_id":"wool-applique-hat-preorder","title":"WOOL APPLIQUE HAT","description":"\u003cp\u003eAvailable in Steel. \u003cmeta charset=\"utf-8\"\u003eFelt Applique on Class Wool Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - unstructured six panel cap, flat peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable fastener with metal clasp, tonal under-peak lining.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081445241023,"sku":"SX25H05","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/appliquehat.jpg?v=1740190919"},{"product_id":"red-two-tone-hat-preorder","title":"RED TWO TONE HAT","description":"\u003cp\u003eAvailable in Natural\/Cardinal. Embroidered on Class Two-Tone Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - five panel cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast dome, plastic snapback, flat contrast peak, tonal eyelets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081447665855,"sku":"SX25H06","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/twotonehat.jpg?v=1740191161"},{"product_id":"red-two-tone-hat-preorder-copy","title":"CORDUROY SIGNATURE HAT","description":"\u003cp\u003eAvailable in Petrol Blue.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMid profile - unstructured six panel cap, flat peak. Embroidered on Class Cord Cap.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003eAdjustable fastener with metal clasp, tonal under-peak lining.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081449271487,"sku":"SX25H07","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/bluecorduroysignaturehat.png?v=1740191357"},{"product_id":"label-cable-beanie-in-red-preorder","title":"LABEL CABLE BEANIE IN RED","description":"\u003cp\u003eAvailable in Red. Embroidered tag on Cable Beanie.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFitted, fisherman style, wide ribbed knit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081454678207,"sku":"SX25H08-RED","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/redbeanie_027d9a87-8efd-4bf7-81cb-ae0f98d87e86.jpg?v=1740521870"},{"product_id":"label-cable-beanie-in-blue-preorder-copy","title":"LABEL CABLE BEANIE IN BLUE","description":"\u003cp\u003eAvailable in Petrol Blue. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eEmbroidered tag on Cable Beanie.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFitted, fisherman style, wide ribbed knit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081455530175,"sku":"SX25H08-BLU","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/bluebeanie.jpg?v=1740521818"},{"product_id":"green-distressed-rope-hat-preorder","title":"GREEN DISTRESSED ROPE HAT","description":"\u003cp\u003eAvailable in A\u003cspan\u003ermy\/White\u003c\/span\u003e. Screen Printed on Nylon Surf Rope Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - snapback cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSingle panel at front, plastic snapback, tonal under-peak lining, mesh structure support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast matt nylon rope at front of crown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081456644287,"sku":"SX25H09","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/distressedgreenhat.jpg?v=1740192072"},{"product_id":"horseshoe-hat-preorder","title":"HORSESHOE HAT","description":"\u003cp\u003eAvailable in Camel. Embroidered on Surf Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - unstructured snapback.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSingle panel at front, quick dry fabric, plastic snapback, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081457266879,"sku":"SX25H10","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/horseshoecamelhat.jpg?v=1740192215"},{"product_id":"armadillo-trucker-preorder","title":"ARMADILLO TRUCKER","description":"\u003cp\u003eAvailable in Walnut\/Black. Embroidered patch on Stock Contrast Trucker.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHigh profile - snapback cap, flat peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast mesh back, plastic snapback, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081458315455,"sku":"SX25H11","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/truckerarmadillo.jpg?v=1740193003"},{"product_id":"cactus-baseball-cap-preorder","title":"CACTUS BASEBALL CAP","description":"\u003cp\u003eAvailable in Black. \u003cmeta charset=\"utf-8\"\u003eEmbroidered patch on Icon Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - six panel cap, curved peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStructured snapback cap with a contoured crown, plastic snapback, eyelets, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081459986623,"sku":"SX25H12","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/cactushat.jpg?v=1740192524"},{"product_id":"armadillo-water-bottle-in-black","title":"ARMADILLO WATER BOTTLE IN BLACK","description":"\u003cp\u003eAvailable in Matte Black.\u003c\/p\u003e\n\u003cp\u003e18\/8 stainless steel, stainless steel (base).\u003c\/p\u003e\n\u003cp\u003e25 oz. capacity.\u003c\/p\u003e\n\u003cp\u003eDouble wall construction with copper vacuum insulation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081483743423,"sku":"SX25S17-BLK","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/waterbottle-blk.jpg?v=1740193808"},{"product_id":"armadillo-water-bottle-in-yellow-copy","title":"ARMADILLO WATER BOTTLE IN YELLOW","description":"\u003cp\u003eAvailable in Matte Wheat.\u003c\/p\u003e\n\u003cp\u003e18\/8 stainless steel, stainless steel (base).\u003c\/p\u003e\n\u003cp\u003e25 oz. capacity.\u003c\/p\u003e\n\u003cp\u003eDouble wall construction with copper vacuum insulation.\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081491214527,"sku":"SX25S17-YLW","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/waterbottle-yel.jpg?v=1740193435"},{"product_id":"2025-sxsw-poster-prepaid","title":"2025 SXSW POSTER","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Official \u003c\/span\u003e\u003cspan\u003e2025 SXSW Poster was designed by artist, Taylor Rushing. \u003c\/span\u003e\u003cspan\u003eThis \u003cmeta charset=\"utf-8\"\u003esilkscreen\u003c\/span\u003e\u003cspan\u003e is numbered in a limited run of \u003cmeta charset=\"utf-8\"\u003e350. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinal artwork may vary slightly. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinal Size 18x24\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THE ARTIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003e\u003cspan class=\"il\"\u003eTaylor\u003c\/span\u003e \u003cspan class=\"il\"\u003eRushing\u003c\/span\u003e was born in the South Puget Sound of Washington State. He graduated from The Evergreen State College with a degree in Arts and Crafts and received his MA and MFA at the University of Wisconsin at Madison. He opened Not Bad Illustration in 2019. He now doodles all day and grows dahlia flowers in his yard. His work meets at the confluence of self taught and counterculture. He is fascinated with the handmade and the capability of the independent spirit. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.taylorwrushing.com\/\"\u003etaylorwrushing.com\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44098582380735,"sku":"SX25P01","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/25SXPOSTER.png?v=1741015480"},{"product_id":"flowerpot-tumbler-purple","title":"Flowerpot Tumbler","description":"\u003cp\u003eAvailable in Lavender\u003c\/p\u003e\n\u003cp\u003e25 oz single wall borosilicate glass tumbler with matching push-on lid, soft straw, and matching protective silicone sleeve\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163025141951,"sku":"SX25S15-PRP","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/lavendertumbler.jpg?v=1743183841"},{"product_id":"horseshoe-tumbler","title":"Cactus Backpack","description":"\u003cp\u003eAvailable in Black\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid weight, 6.2 oz, 100% recycled polyester\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eOne large main compartment with internal laptop sleeve, one side pocket, one external zipped compartment, YKK black nylon zips\u003cbr\u003eOne size 41cm x 26cm x 15cm 16 liter capacity\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163065446591,"sku":"SX25S12","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/cactusbackpack.jpg?v=1743185516"},{"product_id":"horseshoe-duffel-bag","title":"Horseshoe Duffel Bag","description":"\u003cp\u003eAvailable in Camel\/Black\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeavy weight, 350 GSM, 100% recycled polyester\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne large main compartment, YKK tonal nylon zip, reinforced adjustable shoulder strap and handles\u003cbr\u003eOne size 24cm x 54cm, 30 litre capacity.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163100770495,"sku":"SX25S12","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/dufflebag.jpg?v=1743186155"},{"product_id":"horseshoe-tumbler-1","title":"Horseshoe Tumbler","description":"\u003cp\u003eAvailable in Black\u003c\/p\u003e\n\u003cp\u003e25 oz single wall borosilicate glass tumbler with matching push-on lid, soft straw, and matching protective silicone sleeve\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163116466367,"sku":"SX25S15-BLK","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/blacktumbler.jpg?v=1743184074"},{"product_id":"sxsw-pride-showcase-fan","title":"SXSW PRIDE SHOWCASE FAN","description":"\u003cp data-start=\"313\" data-end=\"673\"\u003eMake a bold statement with our\u003cstrong\u003e All Access \u003c\/strong\u003e\u003cstrong data-start=\"356\" data-end=\"377\"\u003eRainbow Clack Fan. \u003c\/strong\u003eThis limited edition clack fan was created for the 2025 SXSW Pride Showcase at the Swan Dive in Austin, Texas on June 19th and Jun 26th. I\u003cmeta charset=\"utf-8\"\u003et is the ultimate accessory for turning heads, making noise, and showing your true colors. Designed with a vibrant and inclusive rainbow with a dramatic \u003cem data-start=\"537\" data-end=\"544\"\u003eclack\u003c\/em\u003e that demands attention, this fan is perfect for pride parades, dance floors, festivals, or just being extra on a hot Texas night\u003cstrong data-start=\"675\" data-end=\"688\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"688\"\u003e\u003cstrong data-start=\"675\" data-end=\"688\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"689\" data-end=\"887\"\u003e\n\u003cli data-start=\"689\" data-end=\"746\"\u003e\n\u003cp data-start=\"691\" data-end=\"746\"\u003e🌈 Eye-catching rainbow design on high-quality fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"747\" data-end=\"788\"\u003e\n\u003cp data-start=\"749\" data-end=\"788\"\u003e💥 Loud clack for that dramatic flair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"838\"\u003e\n\u003cp data-start=\"791\" data-end=\"838\"\u003e💃 Sturdy bamboo ribs for extra snap and sass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"887\"\u003e\n\u003cp data-start=\"841\" data-end=\"887\"\u003e👜 Folds easily to fit in your bag or pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"889\" data-end=\"1074\"\u003eWhether you're throwing shade or just cooling off in style, this fan brings energy, attitude, and celebration wherever it goes.\u003cem data-start=\"1017\" data-end=\"1074\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLLABORATION FOR A CAUSE: AUSTIN PRIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA portion of proceeds raises funds and awareness for \u003ca href=\"https:\/\/www.transtexas.org\/\" target=\"_blank\"\u003eTENT\u003c\/a\u003e and their efforts to support gender-diverse equality through education and networking in both public and private forums. \u003c\/span\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44338286952639,"sku":"SX25-Pride1","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/SXPrideFan.jpg?v=1750271089"},{"product_id":"2025-sxsw-poster-copy-1","title":"2025 SXSW POSTER FOIL EDITION","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Official \u003c\/span\u003e\u003cspan\u003e2025 SXSW Foil Poster was designed by artist, Taylor Rushing. \u003c\/span\u003e\u003cspan\u003eThis \u003cmeta charset=\"utf-8\"\u003esilkscreen\u003c\/span\u003e\u003cspan\u003e is numbered in a limited run of \u003cmeta charset=\"utf-8\"\u003e87. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinal artwork may vary slightly. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinal Size 18x24\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eABOUT THE ARTIST\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"font-family: arial, sans-serif;\"\u003e\u003cspan class=\"il\"\u003eTaylor\u003c\/span\u003e \u003cspan class=\"il\"\u003eRushing\u003c\/span\u003e was born in the South Puget Sound of Washington State. He graduated from The Evergreen State College with a degree in Arts and Crafts and received his MA and MFA at the University of Wisconsin at Madison. He opened Not Bad Illustration in 2019. He now doodles all day and grows dahlia flowers in his yard. His work meets at the confluence of self taught and counterculture. He is fascinated with the handmade and the capability of the independent spirit. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.taylorwrushing.com\/\"\u003etaylorwrushing.com\u003c\/a\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44697177555135,"sku":"SX25P01-FOIL","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/sx26poster_holo.png?v=1762551293"},{"product_id":"dog-collar","title":"Dog Collar","description":"\u003cp\u003eSXSW Dog Collar\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Small","offer_id":45413612323007,"sku":"SX25S01-S","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":45413612355775,"sku":"SX25S01-L","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/dog-collar.jpg?v=1764886972"},{"product_id":"2026-sxsw-event-tee","title":"BLUE LOGO HAT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePremium blanks by \u003c\/span\u003e\u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in Atlantic. \u003cmeta charset=\"utf-8\"\u003eEmbroidered on Access Cap\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173239054527,"sku":"SX26H02","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/AtlanticHat_76e67867-bba8-405a-97a2-8c20f21a46c9.png?v=1771357302"},{"product_id":"black-logo-hat","title":"BLACK ON BLACK LOGO HAT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePremium blanks by \u003c\/span\u003e\u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in Black. \u003cmeta charset=\"utf-8\"\u003eEmbroidered on Access Cap\u003c\/p\u003e\n\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/div\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173301575871,"sku":"SX26H03","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/BlackonBlackHat.png?v=1771357380"}],"url":"https:\/\/merch.sxsw.com\/collections\/frontpage.oembed?page=4","provider":"Official SXSW Merchandise","version":"1.0","type":"link"}