{"title":"Discountable","description":"","products":[{"product_id":"sage-long-sleeve-pearlsnap","title":"SAGE PEARL SNAP","description":"Western style long sleeve pearlsnap with a light sage and cream ikat pattern. 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Screen Printed on Wo's Maple Faded Tee.\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca rel=\"noopener\" href=\"https:\/\/ascolour.com\/\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"XSmall","offer_id":44139066392767,"sku":"SX25L01-XS","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Small","offer_id":44081036689599,"sku":"SX25L01-S","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":44081036361919,"sku":"SX25L01-M","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":44081036394687,"sku":"SX25L01-L","price":36.0,"currency_code":"USD","in_stock":false},{"title":"XLarge","offer_id":44081036427455,"sku":"SX25L01-XL","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/armadillowomens_441781f6-59c0-41be-a2c7-ac6a0fd33ed6.jpg?v=1740167583"},{"product_id":"mixtape-ladies-tee-preorder","title":"MIXTAPE LADIES TEE","description":"\u003cp\u003eAvailable in Orchid. \u003cmeta charset=\"utf-8\"\u003eScreen Printed on Martina Crop Tee.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"XSmall","offer_id":44081050386623,"sku":"SX25L02-XS","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Small","offer_id":44081041047743,"sku":"SX25L02-S","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":44081041080511,"sku":"SX25L02-M","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":44081041113279,"sku":"SX25L02-L","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":44081041146047,"sku":"SX25L02-XL","price":36.0,"currency_code":"USD","in_stock":true},{"title":"2XLarge","offer_id":44081041539263,"sku":"SX25L02-2XL","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/mixtapewomens.jpg?v=1740168222"},{"product_id":"signature-ladies-crop-tank-preorder","title":"SIGNATURE LADIES CROP TANK","description":"\u003cp\u003eAvailable in Ecru. Puff printed design on Organic Rib Crop Tank.\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"XSmall","offer_id":44081052123327,"sku":"SX25L03-XS","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Small","offer_id":44081052156095,"sku":"SX25L03-S","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":44081052188863,"sku":"SX25L03-M","price":36.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":44081052221631,"sku":"SX25L03-L","price":36.0,"currency_code":"USD","in_stock":true},{"title":"XLarge","offer_id":44081052254399,"sku":"SX25L03-XL","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/croppedsignature.jpg?v=1740169020"},{"product_id":"flowerpot-onesie-presale","title":"FLOWERPOT ONESIE","description":"\u003cp\u003eAvailable in Rainbow Stripe.\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"6 Months","offer_id":44081281728703,"sku":"SX25K01-6mo","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12 Months","offer_id":44081281761471,"sku":"SX25K01-12mo","price":25.0,"currency_code":"USD","in_stock":true},{"title":"18 Months","offer_id":44081281794239,"sku":"SX25K01-18mo","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/floweronsie.jpg?v=1740181088"},{"product_id":"horseshoe-onesie-presale","title":"HORSESHOE ONESIE","description":"\u003cp\u003eAvailable in Sky Tie Dye.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"6 Months","offer_id":44081344053439,"sku":"SX25K02-6mo","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12 Months","offer_id":44081344086207,"sku":"SX25K02-12mo","price":25.0,"currency_code":"USD","in_stock":true},{"title":"18 Months","offer_id":44081344118975,"sku":"SX25K02-18mo","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/Horseshoe_Onsie.jpg?v=1740182058"},{"product_id":"taco-toddler-tee-presale","title":"TACO TODDLER \u0026 YOUTH TEE","description":"\u003cp\u003eAvailable in Carolina Blue. Screen Printed on Kids\/Youth Staple Tee.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"2T","offer_id":44081350803647,"sku":"SX25K03-2T","price":25.0,"currency_code":"USD","in_stock":true},{"title":"4T","offer_id":44081350836415,"sku":"SX25K03-4T","price":25.0,"currency_code":"USD","in_stock":false},{"title":"6T","offer_id":44081350869183,"sku":"SX25K03-6T","price":25.0,"currency_code":"USD","in_stock":false},{"title":"8 Youth","offer_id":44081350901951,"sku":"SX25K03-8Y","price":25.0,"currency_code":"USD","in_stock":true},{"title":"10 Youth","offer_id":44081350934719,"sku":"SX25K03-10Y","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12 Youth","offer_id":44081350967487,"sku":"SX25K03-12Y","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/tacokids.jpg?v=1740182591"},{"product_id":"taco-toddler-youth-tee-presale-copy","title":"HORSESHOE TODDLER \u0026 YOUTH TEE","description":"\u003cp\u003eAvailable in Faded Gray. \u003cmeta charset=\"utf-8\"\u003eScreen Printed on Kids\/Youth Heavy Faded Tee.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"2T","offer_id":44081434263743,"sku":"SX25K04-2T","price":25.0,"currency_code":"USD","in_stock":true},{"title":"4T","offer_id":44081434296511,"sku":"SX25K04-4T","price":25.0,"currency_code":"USD","in_stock":true},{"title":"6T","offer_id":44081434329279,"sku":"SX25K04-6T","price":25.0,"currency_code":"USD","in_stock":true},{"title":"8 Youth","offer_id":44081434362047,"sku":"SX25K04-8Y","price":25.0,"currency_code":"USD","in_stock":true},{"title":"10 Youth","offer_id":44081434394815,"sku":"SX25K04-10Y","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12 Youth","offer_id":44081434427583,"sku":"SX25K04-12Y","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/kidshorseshoe.jpg?v=1740188141"},{"product_id":"edu-hat-preorder","title":"SXSW EDU HAT","description":"\u003cp\u003e\u003cspan\u003eAvailable in Midnight. Embroidered on Icon Cap. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMid profile - six panel cap, curved peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081438916799,"sku":"SX25H01","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/eduhat.jpg?v=1740189299"},{"product_id":"flower-dad-hat-preorder","title":"FLOWER DAD HAT","description":"\u003cp\u003e\u003cspan\u003eAvailable in Cypress. Embroidered on Access Cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - six panel cap, curved peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStructured snapback cap with a contoured crown, plastic snapback, eyelets, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081440686271,"sku":"SX25H02","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/FLOWERHAT_13e99c08-261b-4233-bd50-9ea8670b060a.jpg?v=1740191607"},{"product_id":"flower-dad-hat-preorder-copy","title":"LOGO DAD HAT IN BLACK","description":"\u003cp\u003e\u003cspan\u003eAvailable in Black. \u003cmeta charset=\"utf-8\"\u003eEmbroidered on Access Faded Cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eLow profile - six panel cap, curved peak\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable fastener with metal clasp, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081441079487,"sku":"SX25H03-BLK","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/DAD_HAT_IN_BLACK.jpg?v=1740189812"},{"product_id":"logo-dad-hat-in-blue-preorder","title":"LOGO DAD HAT IN BLUE","description":"\u003cp\u003eAvailable in Faded Midnight. \u003cspan\u003eEmbroidered on Access Faded Cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(0, 0, 0);\"\u003eLow profile - six panel cap, curved peak.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; color: rgb(0, 0, 0);\"\u003eAdjustable fastener with metal clasp, tonal under-peak lining, washed finish with a worn look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; color: rgb(0, 0, 0);\"\u003eOne size fits all.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081442259135,"sku":"SX25H03-BLU","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/DADHATMIDNIGHT.jpg?v=1740189995"},{"product_id":"wool-applique-hat-preorder","title":"WOOL APPLIQUE HAT","description":"\u003cp\u003eAvailable in Steel. \u003cmeta charset=\"utf-8\"\u003eFelt Applique on Class Wool Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - unstructured six panel cap, flat peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAdjustable fastener with metal clasp, tonal under-peak lining.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081445241023,"sku":"SX25H05","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/appliquehat.jpg?v=1740190919"},{"product_id":"red-two-tone-hat-preorder","title":"RED TWO TONE HAT","description":"\u003cp\u003eAvailable in Natural\/Cardinal. Embroidered on Class Two-Tone Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - five panel cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast dome, plastic snapback, flat contrast peak, tonal eyelets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081447665855,"sku":"SX25H06","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/twotonehat.jpg?v=1740191161"},{"product_id":"red-two-tone-hat-preorder-copy","title":"CORDUROY SIGNATURE HAT","description":"\u003cp\u003eAvailable in Petrol Blue.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eMid profile - unstructured six panel cap, flat peak. Embroidered on Class Cord Cap.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003eAdjustable fastener with metal clasp, tonal under-peak lining.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081449271487,"sku":"SX25H07","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/bluecorduroysignaturehat.png?v=1740191357"},{"product_id":"label-cable-beanie-in-red-preorder","title":"LABEL CABLE BEANIE IN RED","description":"\u003cp\u003eAvailable in Red. Embroidered tag on Cable Beanie.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFitted, fisherman style, wide ribbed knit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081454678207,"sku":"SX25H08-RED","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/redbeanie_027d9a87-8efd-4bf7-81cb-ae0f98d87e86.jpg?v=1740521870"},{"product_id":"label-cable-beanie-in-blue-preorder-copy","title":"LABEL CABLE BEANIE IN BLUE","description":"\u003cp\u003eAvailable in Petrol Blue. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eEmbroidered tag on Cable Beanie.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFitted, fisherman style, wide ribbed knit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081455530175,"sku":"SX25H08-BLU","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/bluebeanie.jpg?v=1740521818"},{"product_id":"green-distressed-rope-hat-preorder","title":"GREEN DISTRESSED ROPE HAT","description":"\u003cp\u003eAvailable in A\u003cspan\u003ermy\/White\u003c\/span\u003e. Screen Printed on Nylon Surf Rope Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - snapback cap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSingle panel at front, plastic snapback, tonal under-peak lining, mesh structure support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast matt nylon rope at front of crown.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081456644287,"sku":"SX25H09","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/distressedgreenhat.jpg?v=1740192072"},{"product_id":"horseshoe-hat-preorder","title":"HORSESHOE HAT","description":"\u003cp\u003eAvailable in Camel. Embroidered on Surf Cap.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid profile - unstructured snapback.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSingle panel at front, quick dry fabric, plastic snapback, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081457266879,"sku":"SX25H10","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/horseshoecamelhat.jpg?v=1740192215"},{"product_id":"armadillo-trucker-preorder","title":"ARMADILLO TRUCKER","description":"\u003cp\u003eAvailable in Walnut\/Black. Embroidered patch on Stock Contrast Trucker.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHigh profile - snapback cap, flat peak.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContrast mesh back, plastic snapback, tonal under-peak lining.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne size fits all\u003c\/span\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081458315455,"sku":"SX25H11","price":36.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/truckerarmadillo.jpg?v=1740193003"},{"product_id":"armadillo-water-bottle-in-black","title":"ARMADILLO WATER BOTTLE IN BLACK","description":"\u003cp\u003eAvailable in Matte Black.\u003c\/p\u003e\n\u003cp\u003e18\/8 stainless steel, stainless steel (base).\u003c\/p\u003e\n\u003cp\u003e25 oz. capacity.\u003c\/p\u003e\n\u003cp\u003eDouble wall construction with copper vacuum insulation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081483743423,"sku":"SX25S17-BLK","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/waterbottle-blk.jpg?v=1740193808"},{"product_id":"armadillo-water-bottle-in-yellow-copy","title":"ARMADILLO WATER BOTTLE IN YELLOW","description":"\u003cp\u003eAvailable in Matte Wheat.\u003c\/p\u003e\n\u003cp\u003e18\/8 stainless steel, stainless steel (base).\u003c\/p\u003e\n\u003cp\u003e25 oz. capacity.\u003c\/p\u003e\n\u003cp\u003eDouble wall construction with copper vacuum insulation.\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44081491214527,"sku":"SX25S17-YLW","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/waterbottle-yel.jpg?v=1740193435"},{"product_id":"armadillo-water-bottle-in-yellow-copy-1","title":"Armadillo Pennant","description":"\u003cp\u003eAvailable in Cream.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeavy weight, 9.4 oz, 100% cotton canvas\u003c\/span\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163019505855,"sku":"SX25S10","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/Untitled-1.jpg?v=1743179996"},{"product_id":"flowerpot-tumbler-purple","title":"Flowerpot Tumbler","description":"\u003cp\u003eAvailable in Lavender\u003c\/p\u003e\n\u003cp\u003e25 oz single wall borosilicate glass tumbler with matching push-on lid, soft straw, and matching protective silicone sleeve\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163025141951,"sku":"SX25S15-PRP","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/lavendertumbler.jpg?v=1743183841"},{"product_id":"horseshoe-tumbler","title":"Cactus Backpack","description":"\u003cp\u003eAvailable in Black\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eMid weight, 6.2 oz, 100% recycled polyester\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eOne large main compartment with internal laptop sleeve, one side pocket, one external zipped compartment, YKK black nylon zips\u003cbr\u003eOne size 41cm x 26cm x 15cm 16 liter capacity\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163065446591,"sku":"SX25S12","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/cactusbackpack.jpg?v=1743185516"},{"product_id":"horseshoe-duffel-bag","title":"Horseshoe Duffel Bag","description":"\u003cp\u003eAvailable in Camel\/Black\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eHeavy weight, 350 GSM, 100% recycled polyester\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOne large main compartment, YKK tonal nylon zip, reinforced adjustable shoulder strap and handles\u003cbr\u003eOne size 24cm x 54cm, 30 litre capacity.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eDressed by \u003ca href=\"https:\/\/ascolour.com\/\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163100770495,"sku":"SX25S11","price":64.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/dufflebag.jpg?v=1743186155"},{"product_id":"horseshoe-tumbler-1","title":"Horseshoe Tumbler","description":"\u003cp\u003eAvailable in Black\u003c\/p\u003e\n\u003cp\u003e25 oz single wall borosilicate glass tumbler with matching push-on lid, soft straw, and matching protective silicone sleeve\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44163116466367,"sku":"SX25S15-BLK","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/blacktumbler.jpg?v=1743184074"},{"product_id":"sxsw-pride-showcase-fan","title":"SXSW PRIDE SHOWCASE FAN","description":"\u003cp data-start=\"313\" data-end=\"673\"\u003eMake a bold statement with our\u003cstrong\u003e All Access \u003c\/strong\u003e\u003cstrong data-start=\"356\" data-end=\"377\"\u003eRainbow Clack Fan. \u003c\/strong\u003eThis limited edition clack fan was created for the 2025 SXSW Pride Showcase at the Swan Dive in Austin, Texas on June 19th and Jun 26th. I\u003cmeta charset=\"utf-8\"\u003et is the ultimate accessory for turning heads, making noise, and showing your true colors. Designed with a vibrant and inclusive rainbow with a dramatic \u003cem data-start=\"537\" data-end=\"544\"\u003eclack\u003c\/em\u003e that demands attention, this fan is perfect for pride parades, dance floors, festivals, or just being extra on a hot Texas night\u003cstrong data-start=\"675\" data-end=\"688\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"675\" data-end=\"688\"\u003e\u003cstrong data-start=\"675\" data-end=\"688\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"689\" data-end=\"887\"\u003e\n\u003cli data-start=\"689\" data-end=\"746\"\u003e\n\u003cp data-start=\"691\" data-end=\"746\"\u003e🌈 Eye-catching rainbow design on high-quality fabric\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"747\" data-end=\"788\"\u003e\n\u003cp data-start=\"749\" data-end=\"788\"\u003e💥 Loud clack for that dramatic flair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"838\"\u003e\n\u003cp data-start=\"791\" data-end=\"838\"\u003e💃 Sturdy bamboo ribs for extra snap and sass\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"839\" data-end=\"887\"\u003e\n\u003cp data-start=\"841\" data-end=\"887\"\u003e👜 Folds easily to fit in your bag or pocket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"889\" data-end=\"1074\"\u003eWhether you're throwing shade or just cooling off in style, this fan brings energy, attitude, and celebration wherever it goes.\u003cem data-start=\"1017\" data-end=\"1074\"\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCOLLABORATION FOR A CAUSE: AUSTIN PRIDE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA portion of proceeds raises funds and awareness for \u003ca href=\"https:\/\/www.transtexas.org\/\" target=\"_blank\"\u003eTENT\u003c\/a\u003e and their efforts to support gender-diverse equality through education and networking in both public and private forums. \u003c\/span\u003e\u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":44338286952639,"sku":"SX25-Pride1","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/SXPrideFan.jpg?v=1750271089"},{"product_id":"dog-collar","title":"Dog Collar","description":"\u003cp\u003eSXSW Dog Collar\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Small","offer_id":45413612323007,"sku":"SX25S01-S","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":45413612355775,"sku":"SX25S01-L","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/dog-collar.jpg?v=1764886972"},{"product_id":"2026-sxsw-event-tee","title":"BLUE LOGO HAT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePremium blanks by \u003c\/span\u003e\u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eAvailable in Atlantic. \u003cmeta charset=\"utf-8\"\u003eEmbroidered on Access Cap\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173239054527,"sku":"SX26H02","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/AtlanticHat_76e67867-bba8-405a-97a2-8c20f21a46c9.png?v=1771357302"},{"product_id":"black-logo-hat","title":"BLACK ON BLACK LOGO HAT","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePremium blanks by \u003c\/span\u003e\u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in Black. \u003cmeta charset=\"utf-8\"\u003eEmbroidered on Access Cap\u003c\/p\u003e\n\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/div\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173301575871,"sku":"SX26H03","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/BlackonBlackHat.png?v=1771357380"},{"product_id":"have-a-nice-sx-hat","title":"HAVE A NICE SX HAT","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePremium blanks by \u003ca rel=\"noopener\" href=\"https:\/\/ascolour.com\/\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eDesigned by Have a Nice Day, also known as local artist Steffi Lynn Tsai. Find her work \u003c\/span\u003e\u003ca href=\"https:\/\/itshaveaniceday.com\/\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ehere\u003c\/a\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eAvailable in Carolina Blue. Printed on Surf Cap\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/p\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173304131775,"sku":"SX26H04","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/have-a-nice-sxxw.png?v=1771357850"},{"product_id":"have-a-nice-sx-hat-copy","title":"LIGHTNING FIST BEANIE","description":"\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003ePremium blanks by \u003ca href=\"https:\/\/ascolour.com\/\" rel=\"noopener\" target=\"_blank\"\u003eAS Colour.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvailable in Walnut. \u003c\/span\u003e\u003cspan\u003eEmbroidered patch on Gauge Beanie\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"tab-content__wrap custom_fit\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eNew 2026 merchandise expected to ship in 1-2 weeks. \u003c\/div\u003e","brand":"Official SXSW Merchandise","offers":[{"title":"Default Title","offer_id":45173319270591,"sku":"SX26H05","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0302\/9057\/5404\/files\/LightningBeanie.png?v=1771358178"}],"url":"https:\/\/merch.sxsw.com\/collections\/discountable.oembed?page=4","provider":"Official SXSW Merchandise","version":"1.0","type":"link"}